Privacy Policy

1. Introduction

MSB Transportation Solutions (“MSB”, “we”, “us”, or “our”) operates the MSB OS platform and related chauffeur services in Dubai, UAE. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website, mobile applications, WhatsApp Business account, email, or other communication channels.

By using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use our services.

2. Data we collect

We may collect the following categories of personal data:

• WhatsApp data: phone number, WhatsApp profile name, message content, media files, voice messages, timestamps, and delivery/read status receipts.
• Contact information: name, email address, phone number, company name, and any other details you provide when booking, registering, or corresponding with us.
• Booking and trip information: pickup and drop-off locations, dates and times, vehicle preferences, flight numbers, special requests, passenger details, and trip history.
• Website and technical usage data: IP address, browser type and version, device information, operating system, referral source, pages visited, time spent on pages, and cookies or similar tracking technologies.
• Financial information: payment method details processed by our payment providers; we do not store complete card numbers on our servers.

3. How we use your data

We use your personal data to:

• Provide, manage, and fulfill chauffeur bookings and related services.
• Communicate with you about bookings, changes, delays, or support requests.
• Improve our operations, customer service, and platform functionality.
• Send service-related notifications and, where permitted, marketing communications.
• Comply with legal, regulatory, and contractual obligations.
• Prevent fraud, abuse, and security incidents.

4. Legal basis for processing

We process personal data on the basis of performing our contract with you, complying with legal obligations, pursuing legitimate business interests (such as service improvement and fraud prevention), and, where required, obtaining your consent.

5. WhatsApp, Meta, and other service providers

We use WhatsApp Business Platform (Cloud API) provided by Meta Platforms, Inc. to communicate with users. When you message us on WhatsApp, Meta processes your phone number, profile name, messages, and metadata in accordance with Meta’s Privacy Policy. We do not control Meta’s processing and encourage you to review Meta’s privacy practices.

We also rely on trusted third-party service providers for hosting, cloud storage, email delivery, payment processing, analytics, and customer support. These providers only access data as necessary to perform their services and are contractually bound to protect it.

6. Data retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Typically, booking and communication records are retained for the duration of our business relationship and for a reasonable period thereafter to resolve disputes, enforce agreements, and comply with legal obligations.

7. Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit, access controls, regular security reviews, and staff training. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International data processing

MSB is based in Dubai, UAE. Your data may be processed and stored in the UAE and in other countries where our service providers operate. By using our services, you consent to the transfer of your data to these locations, which may have different data protection laws than your country of residence.

9. Your rights

Depending on applicable law, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Object to or restrict certain processing activities.
• Request a copy of your data in a portable format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us using the details at the end of this policy.

10. How to request deletion

You can request deletion of your personal data by emailing as@msb.limo with the subject line “Data Deletion Request”. Please include sufficient information to identify you and the data you wish to delete. We will verify your identity before processing the request.

11. No sale of personal data

We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We only share data with service providers and partners as described in this policy or as required by law.

12. Policy updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the revised policy.

13. Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

MSB Transportation Solutions, Dubai, UAE.